Project Overview
GCO Partners (formerly Gold City Offshoring) is undertaking a master brand refresh to better reflect an expanded, people-first integrated talent offering across audit/accounting, legal, media, and more. The current identity and “offshoring” language no longer align with the company’s evolved positioning, so this project will define a clearer, more premium, and partnership-led brand expression.
Project Outcome
Two distinct brand identity concept directions:
Evolutionary — a modernized continuation of existing brand equity (logo structure, typography, and/or palette) that signals maturity and growth.
Revolutionary — a fresh, future-facing identity system that supports broader capabilities and a global, integrated partner narrative.
Concept-level guidance that is adaptable across digital and physical touchpoints (website, LinkedIn, email, print, signage), with a clean, modern, credible visual style.
A recommended direction (or clear criteria to choose) aligned to the messaging pillars: reliable integrated talent, smart scale, and people-first partnership.
My Role
• Visual Design Language
• Brand Guidelines Document
• Style Guide
• Responsive Web Design
Our Process
• Bi-weekly Touchpoints
• Progress Review, Feedback & Planning
• Figma Collaboration
