A Design & Innovation Studio

An international design studio, applying creative solutions to people's design needs.

Charl van Wyk
Hello, I'm Charl, founder and designer at designbuoy, an international design and innovation studio based in Cape Town, South Africa.
Creative Lifesaving
Creative problem-solving through design collaboration places people's needs and insights at the center of everyday design challenges.
Values
Curiosity
Optimism
Collaboration
Ambiguity
Adaptiveness
Growth
Success & Failure
Listen to Learn
Get Things Done
Passionate
People
Creativity
Design
Innovation
Technology
South Africa
Humanity
Ubuntu
Design Thinking
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” - Tim Brown, president and CEO at IDEO
Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Tim Brown, president and CEO at IDEO
Ideation
Ideation is the creative process of generating, developing, and communicating new ideas. Ideation comprises all stages of a thought cycle, from innovation to development, to actualization. As such, it is an essential part of the design process, both in education and practice.
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